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What does it mean to "Be the Buffalo?"


How do you face your fear? like buffalo, or like cattle?


the two mammals may seem similar, but they are strikingly different in how they approach a challenge.

when faced with a storm, cattle turn and flee the danger but inevitably, the storm catches up to them.

they can't outrun it. they can't escape it. they never learn to outsmart it.

buffalo, in contrast, run into the storm with courage and intuition. this carries them through the challenge quicker.

they navigate it. they power through it. they control their situation.

don't let fear dictate your life. charge toward what scares you.


be bold. be the buffalo.